Best Buy
Year
2016
My role
- Information Architect
What I did
- Axure prototypes
- User research
Making what’s available in your local Best Buy viewable while shopping
One of the major advantages that Best Buy has over their online competition is the ability for customers to pick up and shop for items locally in their over 1000 stores. To leverage this, my product team was given the task of coming up with of a ‘Pick Up Today’ option for list pages and item pages. Customers would then be able to view items that are available in their local area immediately, while browsing Best Buy’s website.
Bridging online convenience with Best Buy's brick and mortar reach
As UX Architect on this project, I worked with fulfillment and our business partners to document the various conditions and options that users would be faced with on various items. Once this information had been collected, I then began work on how this information could be surfaced in the existing shopping experience. Since many customers have the ability to easily travel to multiple Best Buy locations in their area, the ability to easily switch between them to locate in-store items was a top priority.
The new Local Store Availability feature went from concept to deployed feature in about a month. Customers were now able to get a more focused view on the products they could shop for locally. This translated directly to increased sales, as there was a sharp uptick in the amount of local pickup transactions through Best Buy’s website.
About Tim
Tim Wilsie is a UX and product designer with 15+ years of crafting intuitive, joyful, and even fun products and digital experiences for e-commerce, video games, and more. He is an avid contributor to open source projects, and co-creator of the Zaparoo platform that bridges digital collections to physical objects. He’s often found speaking about design, art, games, and their intersections.