Best Buy
Year
2016
My role
- Information Architect
What I did
- Axure prototypes
- User research
Local shopping speed with online convenience.
While Amazon markets the premium Prime service’s free 2 day delivery, many people do not realize that Best Buy offers very similar delivery windows with no subscription required. Thanks to their distribution network of warehouses, coupled with a 1000+ strong brick and mortar presence, customers have far more options than most competitors can offer. The business wanted to surface this information and show customers an accurate shipping, delivery, or store pickup time.
Wireframe explorations
My task as the UX architect was to work with business, fulfillment, and our tech teams to identify and document the various scenarios. For each item type, various data points needed to be considered. Things such as regional availability, delivery only, or warehouse location relative to the customer’s address. Documentation of the various logic flows of these conditions were created to capture this information.
The ‘fast and free’ shipping option was completed on time, and rolled out during the all-important holiday shopping season. The impact that it created was immediate, with millions of dollars of revenue being directly attributed to the feature.
About Tim
Tim Wilsie is a UX and product designer with 15+ years of crafting intuitive, joyful, and even fun products and digital experiences for e-commerce, video games, and more. He is an avid contributor to open source projects, and co-creator of the Zaparoo platform that bridges digital collections to physical objects. He’s often found speaking about design, art, games, and their intersections.